Schema Markup SEO
Structured data helps search engines and AI systems understand what your content is about. We implement it correctly.
Get StartedWhy your structured data is not working
You added schema markup using a plugin or copied JSON-LD from a generator. But Rich Results Test shows errors, your pages never get rich snippets, and AI systems like Gemini and ChatGPT do not cite your content. The problem is usually incomplete implementation, incorrect nesting, or schema that does not match what is actually on the page.
- Schema validation errors that prevent rich result eligibility
- Markup that does not match visible page content (a Google violation)
- Missing Organization entity that prevents Knowledge Panel eligibility
- No structured data strategy for AI answer engines
- Plugin-generated schema that is generic and incomplete
You need schema implementation if...
You want to appear in rich results (FAQ, How-To, breadcrumbs)
You want AI systems to cite your content in their answers
Your competitors have rich snippets and you do not
You need to build your Organization entity for a Knowledge Panel
Your current schema has validation errors
You are launching a new site and want structured data from day one
What we implement
Organization schema
Build your entity in Google Knowledge Graph. Name, logo, social profiles, contact info.
FAQ schema
Mark up FAQ content for rich results and AI answer engine citation.
Service schema
Define your services with structured data so Google understands what you offer.
BreadcrumbList
Navigation breadcrumbs in search results improve CTR and site understanding.
Article and HowTo
Blog posts and guides marked up for rich snippets and AI citation.
AI-ready structured data
Schema that helps AI systems like Gemini and ChatGPT identify and cite your content.
How we work
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Audit existing markup
Review what structured data you have, validate it, and identify gaps and errors.
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Strategy and prioritization
Recommend which schema types to implement based on your content and business goals.
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Implementation
Deploy schema via JSON-LD in your templates. Validate with Rich Results Test and Schema Validator.
Results
Our FAQ pages started appearing in AI Overviews within two weeks of implementing their recommendations. We are now cited in various results like AI overviews and ChatGPT/Claude.
Frequently asked questions
Does schema markup directly improve rankings?
Not directly as a ranking factor. But it improves how your content appears in search results (rich snippets), increases CTR, and helps AI systems cite your content in answers.
Should we use JSON-LD or Microdata?
JSON-LD. Google recommends it, it is easier to implement and maintain, and it does not require changes to your HTML structure.
Will FAQ schema still show rich results?
Google limited FAQ rich results to government and health sites in 2023. But the schema still helps AI systems identify your FAQ content for citation in AI Overviews and chatbots.
How do you handle schema for large sites?
We implement schema in your page templates so it generates automatically for every page of that type. No manual markup per page needed.
Want search engines to understand your content?
We will audit your existing markup and implement the structured data that matters for your site.
Get a Schema Audit