Technical SEO for E-commerce

You have 50,000 product pages but Google only indexes 12,000 of them. Your faceted navigation generates millions of URL combinations. Your last platform migration lost 30% of traffic.

E-commerce sites have the most complex technical SEO challenges of any vertical. Faceted navigation creates exponential URL combinations that waste crawl budget. Product pages with thin content get filtered by quality algorithms. Platform migrations (Shopify, Magento, BigCommerce, headless) risk years of accumulated organic equity.

We specialize in the technical infrastructure that makes large product catalogs discoverable, indexable, and rankable. Not content strategy, not link building. The engineering layer that determines whether Google can even find your products.

How we help e-commerce sites

Schema Markup Implementation

Structured data strategy and implementation. Organization entities, FAQ, Service, and rich result eligibility.

Crawl Budget Optimization

Log file analysis, crawl budget management, and indexation strategy for sites with 10K+ pages.

Core Web Vitals Optimization

Performance engineering focused on real user metrics. LCP, INP, CLS — measured, diagnosed, fixed.

International SEO

Hreflang implementation, market-specific architecture, and multi-language indexation strategy.

JavaScript SEO

Rendering audits, SSR/SSG strategy, and fixes for JS-heavy sites that Google struggles to index.

Site Migration SEO

Platform moves, domain changes, URL restructures. We plan the migration so you keep the traffic you earned.

Technical SEO Audit

Comprehensive crawl analysis, indexation review, and prioritized fix list your dev team can actually ship.

Frequently asked questions

Which e-commerce platforms do you work with?

Shopify, Shopify Plus, Magento/Adobe Commerce, BigCommerce, WooCommerce, and headless/composable setups (Medusa, Saleor, custom). The technical principles are platform-agnostic.

Can you help with faceted navigation SEO?

Yes. Faceted navigation is one of the most common crawl budget problems we solve. We determine which facets should be indexable, which should be blocked, and how to implement that without losing valuable long-tail traffic.

Do you handle product schema at scale?

Yes. We implement Product, Offer, AggregateRating, and BreadcrumbList schema programmatically across your entire catalog using your platform templates or API.

Running an e-commerce site?

We will audit your crawl budget, faceted navigation, and indexation to find the pages Google is missing.

Get a Technical Audit