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Privacy Policy

Last updated: May 25, 2026

Introduction

Technical SEO Consulting (“we,” “us,” or “our”) operates the website technicalseoconsulting.com. This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information.

We respect your privacy and are committed to protecting your personal data. This policy complies with the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA/CPRA), and other applicable privacy laws.

Information We Collect

Information you provide directly

  • Contact form submissions: Name, email address, website URL, and message content when you fill out our contact form
  • Email correspondence: Any information you share when you email us directly
  • Service engagements: Business information necessary to deliver our consulting services (website access credentials, analytics data, server logs)

Information collected automatically

When you visit our website, we automatically collect certain information through cookies and similar technologies:

  • Analytics data: Pages visited, time on site, referral source, device type, browser type, screen resolution, and general geographic location (city/country level, not precise location)
  • Technical data: IP address (anonymized), browser type and version, operating system
  • Cookie data: See the Cookies section below for details

How We Use Your Information

We use the information we collect for the following purposes:

  • To respond to inquiries: When you submit a contact form, we use your information to reply and assess whether we can help
  • To deliver services: Information shared during consulting engagements is used solely to deliver the agreed-upon work
  • To improve our website: Analytics data helps us understand which content is useful and how visitors navigate our site
  • To measure marketing effectiveness: We track which channels bring visitors to our site so we can focus our efforts

We do not sell your personal information. We do not use your data for automated decision-making or profiling.

Cookies and Tracking Technologies

We use the following cookies and tracking technologies:

Google Analytics 4 (GA4)

We use Google Analytics 4 to understand how visitors interact with our website. GA4 collects data about page views, session duration, traffic sources, and user behavior patterns. This data is aggregated and does not personally identify you.

  • Provider: Google LLC
  • Purpose: Website analytics and performance measurement
  • Data collected: Page views, session data, device information, approximate location
  • Retention: 14 months
  • IP anonymization: Enabled (GA4 does not log full IP addresses by default)
  • Privacy policy: Google Privacy Policy

Google Tag Manager

We use Google Tag Manager to manage tracking scripts on our website. Google Tag Manager itself does not collect personal data, but it deploys tags that may collect data (such as Google Analytics).

  • Provider: Google LLC
  • Purpose: Tag management and deployment
  • Data collected: None directly (manages other tags that collect data)
  • Privacy policy: Google Privacy Policy

Essential cookies

These cookies are necessary for the website to function and cannot be disabled:

  • WordPress session cookies: Required for site functionality
  • Cookie consent preference: Remembers your cookie consent choice

Legal Basis for Processing (GDPR)

If you are in the European Economic Area (EEA) or United Kingdom, we process your personal data under the following legal bases:

  • Consent: For analytics cookies and marketing communications (you can withdraw consent at any time)
  • Legitimate interest: For website security, fraud prevention, and improving our services
  • Contract performance: For processing data necessary to deliver consulting services you have engaged us for

Your Rights

Under GDPR (EEA/UK residents)

  • Right of access: Request a copy of the personal data we hold about you
  • Right to rectification: Request correction of inaccurate data
  • Right to erasure: Request deletion of your personal data
  • Right to restrict processing: Request that we limit how we use your data
  • Right to data portability: Request your data in a machine-readable format
  • Right to object: Object to processing based on legitimate interest
  • Right to withdraw consent: Withdraw consent for cookie tracking at any time

Under CCPA/CPRA (California residents)

  • Right to know: Request disclosure of what personal information we collect and how we use it
  • Right to delete: Request deletion of your personal information
  • Right to opt-out: Opt out of the sale or sharing of personal information (we do not sell personal information)
  • Right to non-discrimination: We will not discriminate against you for exercising your privacy rights

To exercise any of these rights, contact us at the email address listed below.

Data Sharing

We do not sell your personal information to third parties. We share data only in the following circumstances:

  • Service providers: Google (analytics), WPForms (form processing), and our hosting provider process data on our behalf under data processing agreements
  • Legal requirements: If required by law, court order, or governmental authority
  • Business transfers: In the event of a merger, acquisition, or sale of assets (you would be notified)

Data Retention

  • Contact form data: Retained for 2 years after last communication, then deleted
  • Analytics data: 14 months (Google Analytics default retention period)
  • Client engagement data: Retained for the duration of the engagement plus 3 years for legal and tax purposes
  • Email correspondence: Retained for 2 years after last communication

Data Security

We implement appropriate technical and organizational measures to protect your personal data, including:

  • SSL/TLS encryption for all data in transit
  • Secure hosting with regular security updates
  • Access controls limiting who can view personal data
  • Regular review of data processing practices

No method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

International Data Transfers

Your data may be transferred to and processed in countries outside your country of residence, including the United States (where Google processes analytics data). These transfers are protected by Standard Contractual Clauses and other appropriate safeguards as required by GDPR.

Children’s Privacy

Our website and services are not directed at individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have collected data from a child, please contact us and we will delete it promptly.

Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will update the “Last updated” date at the top of this page. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy or want to exercise your privacy rights, contact us at:

Technical SEO Consulting
Email: [email protected]
Website: technicalseoconsulting.com/contact

For GDPR-related inquiries, you also have the right to lodge a complaint with your local data protection authority.