International SEO Consulting
Expanding into new markets is hard enough without Google showing the wrong language version to the wrong country.
Get StartedWhy international SEO breaks
You translated your site into three languages, added hreflang tags, and expected Google to figure it out. Instead, the wrong country version ranks in the wrong market, your link equity is split across domains, and half your pages are competing with each other.
- Hreflang implementation errors that Google silently ignores
- Wrong language version ranking in the wrong country
- Link equity diluted across multiple domains or subdomains
- Duplicate content issues between language variants
- No clear URL structure strategy for multi-market targeting
You need international SEO if...
You are expanding into new geographic markets
Your site serves content in multiple languages
Google is showing the wrong language version to users in specific countries
You are deciding between ccTLDs, subdomains, or subdirectories
Your hreflang implementation has errors in Search Console
You need to understand search demand in markets you have not entered yet
What we deliver
Hreflang implementation
Correct hreflang annotations across all page variants. We handle the edge cases that break most implementations.
Architecture strategy
ccTLD vs. subdomain vs. subdirectory: we recommend the right structure for your business and resources.
Market-specific keyword research
Search behavior differs by market. We find what people actually search for in each target country.
Indexation monitoring
Track which versions Google indexes per market and catch cross-contamination early.
Our approach
-
Market assessment
Identify target markets, existing organic presence, and competitor landscape in each region.
-
Architecture planning
Recommend URL structure, hreflang strategy, and content localization approach.
-
Implementation and validation
Deploy hreflang, validate with crawl tools, and monitor indexation across all market variants.
Results
We were losing traffic in Germany because Google kept showing our US pages. They fixed our hreflang, restructured our subdirectories, and German organic traffic tripled in four months.
Frequently asked questions
Do we need separate domains for each country?
Not necessarily. Subdirectories (site.com/fr/) are often the best balance of SEO authority consolidation and market targeting. We recommend based on your specific situation.
How do you handle hreflang for large sites?
For sites with thousands of pages, we implement hreflang via XML sitemaps rather than HTML tags. This scales better and is easier to maintain.
What about content translation vs. localization?
Translation gets the words right. Localization gets the intent right. We advise on which pages need full localization vs. which can be translated.
How long does international SEO setup take?
Architecture planning takes 2-3 weeks. Implementation depends on your dev team capacity. We typically see full deployment within 6-8 weeks.
Expanding into new markets?
Get your international SEO architecture right before you invest in content for new regions.
Plan Your International Strategy