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Technical SEO for Publishers and Media

You publish 50 articles a week but half of them never get indexed. Your AMP pages are deprecated, your Core Web Vitals fail on mobile, and your international editions compete with each other in search.

Publishing sites face scale problems that most businesses never encounter. Thousands of new pages per month, complex taxonomy structures, syndication and canonicalization challenges, and ad-heavy pages that destroy Core Web Vitals scores.

We help publishers fix the infrastructure that determines whether their content gets discovered, indexed, and ranked. When you publish at volume, even small technical inefficiencies compound into massive traffic losses.

How we help publishers

Schema Markup Implementation

Structured data strategy and implementation. Organization entities, FAQ, Service, and rich result eligibility.

Crawl Budget Optimization

Log file analysis, crawl budget management, and indexation strategy for sites with 10K+ pages.

Core Web Vitals Optimization

Performance engineering focused on real user metrics. LCP, INP, CLS — measured, diagnosed, fixed.

International SEO

Hreflang implementation, market-specific architecture, and multi-language indexation strategy.

JavaScript SEO

Rendering audits, SSR/SSG strategy, and fixes for JS-heavy sites that Google struggles to index.

Site Migration SEO

Platform moves, domain changes, URL restructures. We plan the migration so you keep the traffic you earned.

Technical SEO Audit

Comprehensive crawl analysis, indexation review, and prioritized fix list your dev team can actually ship.

Frequently asked questions

Can you help with news site SEO?

Yes. We work with news publishers on crawl frequency optimization, Google News technical requirements, article schema, and ensuring new content gets indexed within minutes of publication.

Do you handle multi-language publishing sites?

Yes. International publishers are one of our core client types. We implement hreflang at scale (typically via XML sitemaps for large sites), resolve cross-market cannibalization, and optimize crawl distribution across editions.

What about ad-heavy pages and CWV?

Ad scripts are the number one cause of CWV failures on publisher sites. We audit your ad stack, recommend loading strategies (lazy loading, intersection observer triggers), and work with your ad ops team to find the balance between revenue and performance.

Publishing at scale?

We will fix the indexation and performance problems that prevent your content from reaching its full organic potential.

Get a Technical Audit